McKinsey Development (MKD), in a significant expansion of its award-winning integrated marketing and communications team, has acquired Warrenton-based marketing and strategic communications consultancy Brick and Click Solutions.
Jeff Crites, founder of Brick and Click Solutions, has joined the MKD team in a newly created role as Vice President of Business Development and Digital Strategy. Crites and the MKD team will continue to serve Brick and Click’s client base.
An established thought leader in social/new media, Crites will focus on enhancing MKD's formidable array of services to existing clients and expanding the client base. Crites’s extensive experience combined with MKD’s track record of delivering measurable results will benefit organizations looking for difference-making digital marketing strategies, including social media efforts, search engine marketing, and content marketing.
"I couldn't ask for a better fit," says Crites. "The McKinsey Development team is well known for super-serving their clients and the community at large. This move will enable me to quickly blend my experience, skillset and passions with McKinsey Development's foundation of trust and thriving culture of success."
Crites has 20 years of marketing, strategic communication, traditional/new (social) media, PR and advertising experience. An award-winning radio writer/producer, he launched and managed three XM Satellite Radio channels, and was an integral part of the nationally syndicated Bill Bennett's “Morning in America” radio talk show. After transitioning from radio in 2007, Jeff worked as a Department of Defense contractor, part of a StratCom team that designed and managed the U.S. Army's official website and social media presence. He founded Brick and Click Solutions in 2008 and the firm served brands of all sizes with integrated marketing communications strategies, solutions, training, and management.
“Jeff brings years of complimentary experience and a tremendous track record of helping clients,” says McKinsey Development Founder & CEO Crystal McKinsey. “We share a global vision with a heart for the Piedmont region we call home. I'm very excited about our team's combined competencies."
